Herbal tea manufacturer Traditional Medicinals wanted to market a trademarked laxative tea product called Smooth Move at the website SmoothMove.com. In 2008, the California-based company tried to register the domain but discovered that the domain had already been claimed by WorldWide Media, an entity which had “parked” the domain with a website showing ads to visitors. Rather than rebrand its product or register a different domain, Traditional Medicinals initiated an arbitration proceeding against WorldWide Media asserting that the domain had been registered in bad faith.

In 1996, a licensing manager for Taco Bell attended a trade show and came across a cartoon Chihuahua dog character called “Psycho Chihuahua.” The manager expressed an interest in using the character for its marketing campaigns, but after numerous focus groups and extensive discussions with the creators of the character, Taco Bell decided not to close a deal with the creators of the character.