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Articles tagged with: Marketing

Headline, Internet Contracts, Marketing, Regulation »

[26 Aug 2009 | No Comment | ]
Something For Nothing: Digital and Mobile Promotions, Sweepstakes and Contests

Executives at NBC Universal decided to market reality TV show The Apprentice by launching a national watch-and-win sweepstakes. Viewers were given the opportunity to win a prize of $10,000 by voting for certain Apprentice contestants to be exiled from the group and forced to live in a tent. Those who voted online could participate for free. However, those who voted by text message were charged an entry fee of 99 cents. In 2007, a Georgia woman sued Donald Trump and NBC Universal for operating an illegal lottery in violation of state racketeering statutes. Similar class action lawsuits have also been filed against popular shows such as America’s Got Talent, Deal or No Deal and 1 vs. 100.

Contracts, Employees, Entities, Intellectual Property, Licenses, Litigation, Vendors, Working with Lawyers »

[29 Apr 2009 | No Comment | ]
Indemnifying The Taco Bell Chihuahua Dog

In 1996, a licensing manager for Taco Bell attended a trade show and came across a cartoon Chihuahua dog character called “Psycho Chihuahua.” The manager expressed an interest in using the character for its marketing campaigns, but after numerous focus groups and extensive discussions with the creators of the character, Taco Bell decided not to close a deal with the creators of the character.